Market Introduction

Once familiar with the product, our sales team begins to reach out to key contacts within our client base via email, phone, and ultimately face-to face meetings to build ground swell for the product. Current contract status is identified and options for early entry are explored along with identifying key decision makers.

Marketing

All Angus Medical products are supported through a number of advertising mediums to establish a wide range of exposure within the Canadian healthcare system. We regularly submit material to many of the Canadian health care journals including the Canadian Association of Nurses in Oncology (CANO), Canadian Vascular Access Association (CVAA), Community and Hospital Infection Control Association (CHICA), and Canadian Healthcare Facilities Guide. We consistently produce eye-catching, high quality ad pieces for each of our products that can be used for journal publication or as handout flyers.

In addition to journal publications, we participate in annual regional and national trade shows and conferences to build upon our contact base and support the product line. Our trade show display offers a removable panel that features new products and integrates these products within the Angus Medical brand. 

Education, In Servicing, and Support

A thorough education process of the end users always supports product conversion. We provide the end users with all available support materials to make the transition to any new product as seamless as possible and to overcome any start-up issues that may arise. We have found education to be a key element in our competitive advantage, which truly separates Angus Medical apart.

We like to utilize manufacturer support as a value add to our customer when possible as this typically has a strong impact in the Canadian market and strengthens the relationship.

We are looking to expand our website to include on-line training resources as well.

Our internal service staff are well trained to ensure a smooth conversion throughout the process. They maintain effective communication with the purchasing departments of our clients and with our suppliers to ensure excellence in customer service from start-up and beyond.