The Canadian health care is markedly different than that which is found in the United States and results in a typically longer sales cycle that requires some degree of patience.

The socialized Canadian health care system is government owned and operated. Hospitals and associated care facilities are organized into regional-level umbrella groups that vary across the nation. They may be organized into a purchasing group of hospitals, regionally based at the city level, or as most recently structured in Alberta, at a provincial level.

Most, if not all procurement is based on long-term contracting through an open bid process.

We review all major web-based bid sites across Canada on a regular basis, but our sales goal is to bring advance exposure of the products to our clients and uncover opportunities before they reach the bid stage so that these bids may be tailored to fit the uniqueness of our products.